Roc Nation Hip-Hop artist Bobby Fishscale debuted the official launch of his new music video āHuncho Fishcale” (ft. Quavo),ā the lead single from his recently released EP project, āThe Evolution.ā The new visual, which premiered on BET Jams & BET Hip Hop , was also unveiled on Bobbyās first-ever Times Square billboard in New York City.
Directed by Ben Marc and shot in Atlanta to the set of a āFishscale Familyā market, Bobby and Quavo are seen running the shop as butchers hustling to maintain a business that provides for their families. The video switches swiftly from scenes in the marketās snowy freezer as both artists show off their ice, to sleek evening shots of Bobby in front of one of his many custom classic cars. The music video gives fans a glimpse into life from the streets and tells the story of Bobby and Quavoās long-held hustle holding it down for their family above all.
Shout out to Quavo. Real humble down to earth dude. We linked in thru the streets. Real recognize real. He blessed me with the hook. Def looking forward to working with him again in the future.
Bobby Fishscale
In addition to Bobbyās explosive collaboration with Quavo, Novemberās EP project, āThe Evolutionā also boasts of a wide array of star-studded features including Juicy J, Zaytoven, DJ Paul, Mozzy, Ink and Roc Nation labelmate Kalan.FrFr.
When we created āHuncho Fishscaleā it came natural to both of us. Heās one of the coldest coming out of Florida right now, then we took it to the A to shoot the video. We kept it street. Salute Bobby.
Quavo
āThe Evolutionā is Bobbyās second full EP release following his 2020 EP āThe Last Re-Upā and mixtapes, āSuper Fishy,ā and āDa Relapse,ā marking the artistās continued journey in elevating both his sound and growth in his musical career – which first blossomed with a street hustle handing out his tapes out of the trunk of his car in local Florida neighborhoods.