De La Soul’s full music catalog will be coming to streaming providers in 2023.
The legendary trio expressed their anticipation of their discography becoming accessible in an announcement reacting to the information.
“We can’t believe this day is finally here,” the group stated. “And we are excited to be able to share our music with fans, old and new.”
In further posts on social media, De La revealed that their catalog will hit streaming services on March 3. The first post included a clip of an Amazon Music commercial in New York City that read, “Alexa, what’s the magic number?” while artwork from their 1989 debut “3 Feet High” and “Rising” was emblazoned throughout a number of screens.
— De La Soul (@WeAreDeLaSoul) January 3, 2023
The Long Island natives then shared a Spotify advert celebrating the announcement, which featured a fan of the group chanting, “I can’t stream De La Soul. I can stream De La Soul” while choosing petals from a flower. The marketing campaign, dubbed “The DE is finally here,” was one among multiple nods to the emancipation of what many followers consider their biggest works thus far.
De La Soul’s music being made accessible for mass consumption marks the newest victory of their quest to be correctly compensated for their streaming royalties in light of the draconian contract the group signed with Tommy Boy Records in the course of the late ’80s.
— POS (@PlugWonDeLaSoul) January 3, 2023