Fresh off the release of his third studio album entitled “Jackman.”, a 10-song effort with zero features, Jack Harlow has delivered a brand new music video for the project’s track, “They Don’t Love It”.
Directed by Eliel Ford, the fresh visual sees the Grammy-nominated rapper take to the streets of his hometown, Louisville, Kentucky, visiting neighborhood schools, attending a family barbeque and enjoying soccer with friends. At one point, he even shows the schools he attended during his youth — Bloom Elementary, Highland Middle, and Atherton High.
“Another day, another dollar, another phone with another feature, I don’t play goalie, but I’m my brother’s keeper, surrounded by family, I’m not with other people, they say I got my pops’ demeanor and mother’s features, the Garden still Private as ever, the gang thrivin’ together, ya boy’s strivin’ to be the most dominant ever, the hardest white boy since the one who rapped about vomit and sweaters, and hold the comments ’cause I promise you I’m honestly better than whoever came to your head right then…”
According to Hits Daily Double, the album is expected to collect between 45,000 and 50,000 album-equivalent units during its debut week.
“Jackman.” follows 2022’s Come Home the Kids Miss You, which contained 15 dope cuts and additional contributions from Pharrell Williams, Drake, Lil Wayne, and Justin Timberlake. That body of work both peaked within the top three of the Billboard 200 and earned Harlow a gold certification in the United States.
Watch Jack Harlow’s “They Don’t Love It” music video below.