Ludacris is about to really enjoy the smell of his own success when he releases his own scent through body-spray giant Tag.

According to reports, Tag tapped Luda to help expand on their Signature Scents line of colognes, adding a new hat to the rapper's already bulging resume.

"They approached us saying that there was an opportunity where I could design a can and endorse a fragrance," Luda told WENN. "... It's something that is uncharted territory for me so I was definitely interested."

In other Ludacris news, the rapper is said to also be hard at work putting the finishing touches on his joint album with Shawnna, Battle Of The Sexes, and upcoming solo LP Ludaversal.

He also recently battled the rumor mill amidst reports that he would be naming his album Cineplex.

"It must be the biggest rumor in the world because you're like the fifth person who asked me about that," he told Rap-Up. "I never remotely said anything about something called Cineplex. Dead that s***. It's Ludaversal."

- By Erin T. McMillon