RiRi has again garnered press attention for her body-flaunting antics.

After photos for a perfume campaign featuring the R&B singer were made public, it wasn’t so much what Rihanna was wearing that was news, as what she wasn’t wearing.

The singer’s new perfume range features a set of provocative photos in which Rihanna appears nude, sporting tousled golden tresses. A number of photos show the Bajan star staring seductively at the camera, lit by a golden glow. Rihanna’s hair has noticeably returned to blond, after a brief spell with dreadlocks for her American Idol performance.

This is hardly the first time that Rihanna’s willingness to appear nude has sparked media attention. Rihanna recently posed for a topless shoot with Esquire UK, and the pictures again found their way online. The snaps were taken by Melissa Forde, in Dalston, East London, and will appear in the June issue of the magazine. Rihanna also released Where Have You Been behind the scenes photos online, in which she appeared topless in a make-up chair.

Rihanna’s fragrance is set to appear in the Autumn, following the success of her previous perfume, Reb’l Fleur. The singer also has plans to release a unisex scent in 2013.

- By Fiona Guest