Nipsey Hussle’s extraordinary legacy continues with the premiere of “The Marathon (Cultivation),“ a feature-length documentary exploring the life of the late, great rapper/entrepreneur and the challenges he and his brother, Samiel “Blacc Sam” Asghedom, faced as they grew a multi-million-dollar cannabis business. The film – which had its debut earlier this week with an exclusive rooftop screening at Los Angeles, CA’s new The Marathon Clothing store No. 2 – premieres today via YouTube.
“The Marathon (Cultivation)“ also celebrates the upcoming opening of “The Marathon (Collective),” a premier THC and CBD retail store set to officially open its doors at 7011 Canoga Ave. Los Angeles, CA 91303 on Saturday, June 18.
“This is something we always spoke about Nipsey, Fatts, Adam, and I had a goal to get a legitimate licensed store and have our brand in other stores across the state. We’re so honored to be able to fulfill the dream,” says Samiel Asghedom.
“The Marathon (Cultivation)“ focuses on the creation of Hussle’s acclaimed Marathon OG strain, produced by The Cure Company and hailed by High Times as “a favorite among long-time smokers that enjoy a heavy-hitting Indica.”
The film – which features cameos from friends like Snoop Dogg – follows the brothers as they open their first dispensary, located down the street from The Marathon Store, and where they developed Marathon OG, a strain specifically chosen by Nipsey because it was a “pure OG.” Highlights of the film include Nipsey giving a walk-through of the Marathon OG grow room.