The track, produced by Mike WiLL Made-It signed producer Lifted, (Pusha T, 2 Chainz, Freddie Gibbs) reflects on the Florida-born rapper’s humble beginnings, overcoming obstacles from the hood, and his continued journey breaking through the rap game.
Shot by STBR, the “Made It” music video features Bobby rapping his verses in the streets of Miami. Iced out in jewelry and donning the hottest streetwear styles as a badge of his successful rise as a music artist, Bobby is spotted connecting with kids biking through the streets with the same aspirations as the Florida rapper.
Bobby’s “Made It” release falls on the heels of his popular series of Fishscale Friday freestyles released consistently earlier this year. The freestyles, which featured exclusive content every week, is underscored by the rapper’s spring iteration, “Big Fish.”