Snoop Dogg is teaming up with former Apple executive Larry Jackson to put out music under Jackson’s new label Gamma Records. The rapper shared the news on social media with a screenshot that revealed the label is backed by $1 billion USD in capital.
Going beyond the duties of a record label, Gamma is billed as a media company that will also comprise podcasts and movies and provide guidance and resources to rising artists.
Snoop Dogg will be releasing two new solo albums via Gamma, in addition to utilizing the label to distribute the entire Death Row Records catalog. In a social media post announcing the news, the legendary Westcoast rapper tagged both Jackson and Death Row, indicating that the future music releases will most likely drop as a joint venture between the two labels.
Despite the exact dollar amount being kept private, the long-term deal between the Long Beach native and Gamma allows rights to revert back to the 51-year-old rapper after they “work together to enrich the value of the IP.”
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“It made sense for two Black men to come together to change the face of the industry,” Snoop Dogg told Bloomberg. “I didn’t want to partner with a regular company because they respect me and fear me so much, they wouldn’t wanna give me ideas.”
Snoop’s upcoming album with Dr. Dre might be part of the deal, but the details about their agreement haven’t been revealed.
In addition to Snoop Dogg, Gamma has also secured deals to drop music from Usher, Rick Ross and more.