Treating music as a vessel through which he can unleash his darkest thoughts, $NOT is never afraid to say what’s on his mind.
The South Florida star shares his new album entitled “Viceroy” via 300 Entertainment.
$NOT explains the inspiration behind the album, “Naming my album ‘Viceroy’ just made sense because that butterfly stands for transformation and resilience—which is what I’ve been through in this industry. People might not get it, but Florida’s in my blood, and the viceroy is a symbol of that struggle and growth.”
While sonically the project returns to the moody abrasiveness of $NOT’s earlier work, Viceroy expresses a newfound emotional maturity from the 26-year-old star who dives into topics like love, love lost, and the throes of fame. Over the course of the album’s 17 tracks, $NOT explores every stage of a relationship and the emotions that come with it
Along with the album, the southern artist shares the new video for “WHEN LIFE GETS RUFF,” a highlight from the album. Sinking his teeth into a minimalist and eerie horrorcore instrumental, “WHEN LIFE GETS RUFF” finds $NOT looking out for number one, steeling himself against the fickle actions of his friends and enemies alike, while taking comfort in his vices.
“Pull up in my Lamb truck/Pink like Magenta/White girl she off the f*ckin’ Hannah Montana,” he spits.
The video finds $NOT elucidating his paranoid worldview, as he talks tough in the rain in his luxurious (and waterproof) hooded vest, and vibes with the giant skull from the “Viceroy” album cover.
“Viceroy” is $NOT’s first studio album since 2022’s acclaimed “Ethereal”, home to hits like the A$AP Rocky-featuring “Doja” and “BENZO.” The 300 Entertainment signee spent much of the year on the road, highlighted by his headlining 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” connected $NOT with fans from coast to coast – selling over 45,000 tickets.
