Hip-Hop doesn’t stand still, and neither does LL Cool J.

Four decades after reshaping the sound of Rap, Rock & Roll Hall of Fame inductee, Kennedy Center Honoree, NAACP Image Award winner, and two-time Grammy Award-winning icon LL Cool J brings two of his most celebrated albums back to vinyl: “All World: Greatest Hits” and “Phenomenon”, out April 11.

This isn’t just a reissue, it’s a reintroduction. As Hip-Hop marks its 50th anniversary and LL celebrates 40 years since his debut, these releases reaffirm his unmatched impact while giving fans a fresh way to engage with the music that shaped the culture.

For the first time ever, LL Cool J unveils a brand-new music video for his 1985 anthem “Rock The Bells,” directed by Gregory Brunkalla. Shot in striking black-and-white, the video pulses with the energy of modern-day New York, where subway riders, riverside crowds, and street cyphers rap along, keeping the fire of LL’s breakout era burning.

“Rock The Bells” isn’t just a classic, it’s energy in motion, fueling the next wave of artists and fans who carry Hip-Hop forward.

Watch “Rock The Bells” below.