Just weeks after dropping three new albums, Drake has returned with yet another launch—this time, catering to your sense of smell rather than your playlist.
The artist has introduced a new fragrance named Cloudar under his brand, Better World Fragrance House. According to a press release, the scent is designed to evoke “confidence and lasting presence.”
It has a “woody, aromatic fragrance that plays between light and dark, softness and strength” and is rooted in “subtlety, sensuality, and emotional resonance.”
“We wanted Cloudar to be distinct without feeling overpowering. It’s effortless, fresh, and light — something you can wear every day because it’s right for almost any situation. It works just as well on a Saturday morning as it does at dinner that night,” said Matte Babel, BWFH’s co-founder.
This new fragrance marks Drake’s latest collaboration with BWFH, following the release of Summer Mink last April.
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