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Akon is back with his heartfelt new single, “Never Really Mattered,” via Konvict Kulture.
The track follows the viral success of “Akon’s Beautiful Day,” which amassed over 3.9 million TikTok creations and 2.8 billion views.
A captivating blend of nostalgia and Akon’s smooth vocals, “Never Really Mattered” samples Ready For The World’s 80’s classic “Love You Down,” creating a soulful anthem about longing and deep emotional connection.
Adding to the excitement, the accompanying video is set to premiere next week on MTV Live, MTVU, YO! MTV, BET Jams and BET Soul, and on the Paramount Times Square billboards, bringing Akon’s signature sound and visuals to an even bigger stage.
This single and forthcoming video gives fans a second taste of Akon’s highly anticipated album, “Not Guilty,” set to release in June.
As the second single from the upcoming album, “Never Really Mattered” builds on the momentum of Akon’s recent release, “Akon’s Beautiful Day (The Remixes) EP,” which featured high-energy collaborations with industry giants like David Guetta and Hypaton, alongside remixes from Marc Baigent, Tiedye, Nektunez, and NASTYNAS.
Listen to “Never Really Mattered” below.
