Roc Nation Hip-Hop artist Bobby Fishscale debuted the official launch of his new music video “Huncho Fishcale” (ft. Quavo),” the lead single from his recently released EP project, “The Evolution.” The new visual, which premiered on BET Jams & BET Hip Hop , was also unveiled on Bobby’s first-ever Times Square billboard in New York City.

Directed by Ben Marc and shot in Atlanta to the set of a “Fishscale Family” market, Bobby and Quavo are seen running the shop as butchers hustling to maintain a business that provides for their families. The video switches swiftly from scenes in the market’s snowy freezer as both artists show off their ice, to sleek evening shots of Bobby in front of one of his many custom classic cars. The music video gives fans a glimpse into life from the streets and tells the story of Bobby and Quavo’s long-held hustle holding it down for their family above all.

Shout out to Quavo. Real humble down to earth dude. We linked in thru the streets. Real recognize real. He blessed me with the hook. Def looking forward to working with him again in the future.

Bobby Fishscale

In addition to Bobby’s explosive collaboration with Quavo, November’s EP project, “The Evolution” also boasts of a wide array of star-studded features including Juicy J, Zaytoven, DJ Paul, Mozzy, Ink and Roc Nation labelmate Kalan.FrFr.

When we created ‘Huncho Fishscale’ it came natural to both of us. He’s one of the coldest coming out of Florida right now, then we took it to the A to shoot the video. We kept it street. Salute Bobby.

Quavo

“The Evolution” is Bobby’s second full EP release following his 2020 EP “The Last Re-Up” and mixtapes, “Super Fishy,” and “Da Relapse,” marking the artist’s continued journey in elevating both his sound and growth in his musical career – which first blossomed with a street hustle handing out his tapes out of the trunk of his car in local Florida neighborhoods.