Eminem has dropped a grisly music video for “Tobey,” his new “Death Of Slim Shady” single with Big Sean and BabyTron.
After unleashing “Tobey” last week, the second drop lifted from his forthcoming LP, Eminem has further expanded the track’s scope with a cinematic visual.
In the Cole Bennett-directed clip, the trio takes it to their native Detroit with the camera panning past multiple copies of each rapper as they deliver their respective verses.
“We shot this six weeks ago and began editing it right away on set & have been working on it day in and day out until literally two hours ago. Shot entirely on a blue screen with dialed-in lighting setups & static shots,” Bennett explained in an Instagram carousel showcasing the behind-the-scenes process.
“Explaining this video concept to people wasn’t the easiest thing to do. As I was explaining it to Marshall he scratched his head and said ‘I guess I’m just going to have to trust you on this one.’”
Bennett also drew notable inspiration from Eminem’s “The Marshall Mathers” and “The Marshall Mathers 2” cover artwork, placing the rapper outside the Detroit house for his final verse on the track.
Rocking a Jason Voorhees hockey mask, Em then kills a version of himself with a bloody chainsaw death to bring “The Death Of Slim Shady” single’s visual to a close.
Eminem’s “The Death Of Slim Shady (Coup De Grâce)” serves as his 12th studio album and is slated to arrive on July 12.
Press play and watch the video for “Tobey” below.