Yo! Raps has learned that there are rumors circlulating on the internet that legendary Hip-Hop powerhouse Jay-Z is looking to sign mystic Orlando-based newcomer Etoc.

This wouldn’t be a big surprise to industry insiders after the young gunner released a stream of critically acclaimed singles in the last couple of years, which received major results and feedback from Hip-Hop tastemakers and label executives including airplay on major FM radio stations in Europe.

Most recently, the handsome unsigned Florida lyricist released the stunning animated music video for his blockbuster single, “Bad Habits,” in which he is openly talking about his own personal battles.

“My single ‘Bad Habits’ captures my perspective on individuals who fight personal battles on a daily basis. I wanted to portray the ups and downs that drives people into what can seem to be a never ending cycle.”

Adding, “The track also characterizes the impact that these inner battles have on loved ones and how these internal demons, whatever they may be, effects relationships in all aspects.”

Etoc is a true lyricist at heart and one listen to his music it’s evident that this gifted wordsmith is destined for greatness. His songs are honest and personal and they touch on matters close to the heart. His mission is to use his mind, influence, and resources to provide a memorable contribution to music. Etoc adds class, intellect and style to his genre. His compositions contain soul piercing lyrics, energetic beats, and hooks that will stay stuck in your head for days.

Press play below and watch Etoc’s “Bad Habits” visual on YouTube and listen to it on Spotify.