J. Cole has officially begun the countdown for his much-anticipated studio album, “The Fall-Off”.

After years of hinting at this project as the closing chapter of his current era, the North Carolina rapper unveiled a new teaser, confirming the album’s February 6 release date.

This record is shaping up to potentially be his final major endeavor in the music world.

The teaser takes a refreshingly introspective approach, steering away from the usual flashy promotional tactics. Instead, it presents a grounded and reflective atmosphere.

In the visuals, Cole is captured in simple, everyday moments — washing his car at a self-service station and quietly sitting at a diner counter. A voiceover from an unidentified narrator runs over these scenes, analyzing society’s obsession with an artist’s decline.

The narration poignantly questions, “It’s like, ‘Oh, this guy used to be famous and then he fell off. What happened?’”

The trailer transitions smoothly into a preview of a new track that features Cole’s powerful and rhythmic delivery, before fading into a display of the album’s title.

“The Fall-Off” represents the final entry in what fans know as “The Fall-Off Era,” a chapter Cole hinted at in 2020 that includes his previous works like “The Off-Season” and the mixtape “Might Delete Later”.

With limited-edition physical copies already available online, this rollout seems designed to solidify Cole’s legacy ahead of what many believe may be his exit from the music spotlight.

“The Fall-Off” will release on February 6 via Dreamville and Interscope Records.