Prolific New Jersey rappers JP Da iLLiSt and Boom Blake unveiled their brand new music video “Break The Mold” via indie label Money First Music, which is featured on the project ” The New Reign.”

“Our single ‘Break The Mold’ is special. It’s like me with super powers. When I made that beat, all I kept saying to myself is, ‘This is what my music is supposed to sound like, this is my theme music!'” producer Boom Blake stated.

JP Da iLLiSt added, “This song is about trying new things so it was fitting to work with upcoming director Dylan Safko for the music video. He has a very unique vision that help breathe life into this record!”

Most of the music production for the duo is deftly handled by producer Boom Blake. Their compositions move past generic trap tales and take the listener on a deeper and more introspective level. Versatility is a key component of the Money First Music brand.

Press play below and enjoy the Eastcoast rappers new visual for their buzzing single “Break The Mold.”