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Dipset’s Juelz Santana is making the most of his time as a free man since getting off probation earlier this year. He officially launches his independent label I Can’t Feel My Face. The label currently includes artists from the tri-state area such as Santana’s nephew Young Ja, Ski, and Caesar.

The I Can’t Feel My Face’s logo is made of a zombified baby with the signature Santana bandana. On the brand’s Instagram page, you can see the likes of Dave East, Jim Jones, 5ive Mics, N.O.R.E., and King Gillie all babysitting the bag and showing love to Santana.

I Can’t Feel My Face is a nod to Santana’s exlusive joint project with Lil Wayne that was supposed to drop in the mid 2000s.

The baby just made sense,” Santana states, “All of a sudden, the baby began taking on a life of its own. Over time, the baby will evolve into a cartoon with voice overs for music videos. What started out as a mixtape title with Lil Wayne turned into something much more.”

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