Kanye West surprised his fans by dropping a new music video for his track “530” from the album “Vultures 2” with Ty Dolla $ign.
Shared on his Instagram, “530” is the second track from the project to feature AI-driven visuals following “Bomb,” which featured his daughters North and Chicago.
The visual breaks convention, featuring puppets and individuals wearing cartoon masks instead of human actors. It avoids a clear storyline, instead presenting fragmented, eerie scenarios like a man walking with a bag or a puppet receiving a nose injection. Ye does not appear in the music video.
It’s unclear what the correlation is between the video and the song, but one stands out: “You a fake bitch,” which is repeated in various ways throughout the song.
Most recently, Kanye announced a new solo album entitled “Bully,” which will mark his first since 2021’s “Donda.”
Watch the video for “350” below.
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