Rising rapper Durand aka DuRanDLife is originally from Fayetteville, North Carolina, the same hometown Hip-Hop superstar J. Cole was raised in, and currently resides in Savanah, Georgia.

Durand’s lyrical influences are the late great 2Pac, The Notorious B.I.G., Outkast’s Andre 3000 and selective new artists of today. Durand approaches his music as a storyteller by painting precise pictures for his audience.

Check out Durand’s emotional music video for his single “Alone” below.