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Rising rapper Durand aka DuRanDLife is originally from Fayetteville, North Carolina, the same hometown Hip-Hop superstar J. Cole was raised in, and currently resides in Savanah, Georgia.

Durand’s lyrical influences are the late great 2Pac, The Notorious B.I.G., Outkastā€™s Andre 3000 and selective new artists of today. Durand approaches his music as a storyteller by painting precise pictures for his audience.

Check out Durandā€™s emotional music video for his single ā€œAloneā€ below.

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