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Flexing his range once again, Alabama-born and Nashville-based rapper Yelawolf shares a new single and music video entitled “Make You Love Me.”

On the track, produced by frequent collaborator and Grammy Award winner Malay (Frank Ocean, Alicia Keys), a smoky bass line thumps beneath a hummable vocal harmony. Meanwhile, he leans into a dreamy cadence as he sings, “I’m just a lonely pillar holding up an empty building.”

The melodies cut deep until he picks up the pace on the bridge with rapid fire bars punctuated by a proclamation, “You’re pretty enough to make a crook admit it, but I am a poet, upfront, no edit.”

This complicated romance plays out on-screen in the accompanying captivating visual directed by Patrick Tohill. Nodding to Prohibition-era flicks like Public Enemies with a fashion sense straight out of Peaky Blinders, it finds Yelawolf in an intense exchange with a mysterious woman. He sips whiskey in a sprawling southern estate only to meet an unexpected fate shortly thereafter.

About the song, Yelawolf said: “It became about what I was going through and had been through in relationships. I’m giving everything I have just to make you want me. This suffering happens to a lot of people.”

Last month, the Alabama artist dropped his single “Everything,” the first track from his forthcoming new album.

Check out Yelawolf’s new video “Make You Love Me” below.

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