Doja Cat continues to prep for her upcoming album entitled “First Of All” with the release of her new single, “Attention.”

Produced by Y2K and Rogét Chahayed, the track ushers in the exciting new era of Doja Cat as she kicks it off with mesmerizing vocals over snappy drums before diving into bars about her confidence, both in terms of her looks and the material she’s dropping.

Released on June 16, 2023, the song marks a significant shift in Doja Cat’s musical style, moving away from the pop-dominated sound of her previous work towards a more rap-focused approach.

The captivating music video features Doja Cat strolling down a busy nighttime city street, dodging disfigured or masked passersby, and asserting her presence with a nonchalant confidence.

“Attention” hears the California artist at her most self-assured yet, and promises “First Of All” as a strong “Album Of The Year” contender.

Watch Doja Cat’s “Attention” visual, which was helmed by Tanu Muino and shot in Los Angeles, below.