Dr. Dre and Jimmy Iovine have been partners since nearly three-decades. From Beats headphones to signing Eminem and 50 Cent, the duo is known for having revolutionized the music industry.

Most recently, Dre and Iovine sat down with British GQ to talk about several subjects from school to innovation and fame in the social media age.

I probably would’ve hated social media when I was coming up. There’s a certain mystique that gets destroyed. I like the mystique. I like waiting. I don’t need anybody to know where I am every minute or what I’m doing. Or what I’m about to do.

Dr. Dre

The Compton rapper added,

There’s a certain mystique that came along with music that was entertaining to wait to see what was about to happen.

Dr. Dre

Nevertheless, he and Iovine understand the evolution of fame in the social media era although Dre rarely tweets and posts photos on Instagram.

I don’t know the impact of Instagram, it’s not mutual. If Michael Jackson had Instagram, would he have ended up healthier? Who knows. I think what’s happened is, ‘great’ was never behind fame as much as it is now. Fame is what the currency is. Likes or whatever the stuff is. So fame, and if you happen to be great … musicians up until recently, that’s why people put music out every day. That’s marketing.

Jimmy Iovine

Iovine continued,

But not all of its great because that’s impossible. I think ‘great’ has pulled back a little bit.

Jimmy Iovine

Furthermore, the pair talked about plans of starting their own high school.

We’re starting it right outside of USC. And it’s for that neighbourhood. And it’s going to be free. We’re doing it with Laurene Powell Jobs [Steve Jobs’ widow] and XQ [a fund launched in 2015 to change state schooling in America] and the USC. We want to give underrated kids an edge. We want to market our high school, we want to make it appealing for kids to stay in school and learn. Most don’t want to be there.

Jimmy Iovine