The R&B songtress has held the position of head of Savage X Fenty, the lingerie brand co-owned by herself and investors including LVMH since 2018.
RiRi will be replaced by Hillary Super, who has also held leadership positions at Guess, American Eagle, Gap and Old Navy told Vogue that she was thrilled to be joining Savage X Fenty as CEO and board member next week.
“The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring,” Super said.
The switch is effective from 26 June. Rihanna, whose personal net worth is estimated at more than $1.4 billion, remains in a leadership role as executive chair.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”
A rep for Savage X Fenty described Rihanna’s decision to step down as CEO as a strategic move.
“While some may perceive this as a step back, she’s chosen a highly qualified successor, Hillary Super, to elevate her brand to the levels she aspires to reach,” Fatou B. Barry told The Times. “It is also important to note that Rihanna is soon to be a mother of two. This decision could be a means of balancing her professional responsibilities, allowing her to dedicate more time to her family.”