Grammy Award-nominated rapper Gucci Mane and multi-platinum artist Lil Baby team up for Gucci’s latest single “Bluffin” via Atlantic Records/The New 1017 Records.

“Bluffin” is a boastful track that finds Lil Baby and Gucci taking turns challenging competitors to call their bluffs, assuring them that they’re definitely holding winning hands.

Produced by Kuttabeatz, the track sees the 1017 head honcho reminding listeners of his troubled past.

“I tried to lead by example, helped everybody get money, I quit lean and stopped gamblin’, I’m an ex-codeine junkie, stayed in motels with my family and did pushups with my bunky, used to work up off my brother’nem, but I ain’t never been no flunky, some n**ga tried me but couldn’t call me, just a young n**ga, they jumped me, one n**ga still think he got one up on me, but his day still comin’, I don’t make threats, no, I promise, I just drop bands like commas, don’t even ask me ’bout dead folks, ’cause I ain’t got no comment…”

The single is accompanied by a companion visual shot in Las Vegas. Arriving alongside the single and visual is the official pre-order launch and announcement of Gucci’s forthcoming album, “Breath Of Fresh Air,” scheduled to release on October 13, 2023.

“Bluffin” marks Gucci’s fourth single release of 2023 and will be included on the upcoming album. The single follows previously released “Pissy (f. Roddy Rich and Nardo Wick)” which has now garnered over 9M+ US streams and 2M+ YouTube views to date. Prior to these, Gucci also released “06 Gucci (ft. DaBaby and 21 Savage)” which now boasts 7M+ US streams and 6M+ views to date. Gucci kicked off this year with “King Snipe (ft. Kodak Black)” and it has now garnered over 20M+ US streams and 17M+ views to date.