Rick Ross expresses no worries about first-week sales as he gears up to drop his new album, “Set In Stone,” on July 17.

In a recent Instagram video, Ross shared that he’s “already paid before the album comes out,” emphasizing that today’s music industry is more about establishing a brand than just album sales. His role in the Drake and Kendrick Lamar feud may have caused some controversy.

The MMG boss highlighted his two-decade journey of creating diverse revenue streams and urged artists to secure their financial stability before releasing music.

As fans discuss the potential commercial success of the album, the rapper emphasized that he prioritizes long-term business over immediate chart success.

With the release of “Set In Stone” on July 17, Rick Ross believes the true victory lies in owning the business, rather than focusing solely on initial sales numbers.

Given the limited hype surrounding this album, it’s worth pondering how the sales will ultimately shape up.