The National Football League (NFL) announced on Sunday (September 24) that Usher will star in the halftime show for the 2024 game, Super Bowl LVIII.
Last year, Rihanna raised the bar as the halftime show headliner for the Super Bowl LVII. The performance saw the popular R&B singer perform a medley of her greatest hits.
The news of Usher’s ascendancy was announced first via a press release from the NFL, which touted the halftime show’s producer, Jay-Z-owned Roc Nation, and sponsor Apple Music, which replaced Pepsi in 2023 for a reported five-year, $50 million annual contract.
“Viewers can expect unprecedented behind-the-scenes access leading to a historic performance on music’s biggest stage,” the release promised.
Usher will now be following in the footsteps of Riri as the headliner of the upcoming Super Bowl LVIII.
“It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before,” Usher said. “Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
Set to take place at Allegiant Stadium in Las Vegas, Nevada on Sunday (February 11), it’s the first time in history the championship will be taking place in the city.
To celebrate his performance, Usher will be releasing his 9th studio album, “Coming Home.” The project will serve as the follow-up to 2016’s “Hard II Love.”
“Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career, we couldn’t be more excited to have him headline this year’s Apple Music Super Bowl Halftime Show,” the NFL’s Head of Music Seth Dudowsky said. “We look forward to working with Usher, Roc Nation and Apple Music to bring fans another Halftime Show for the history books.”
.@Usher is officially headlining the #SBLVIII Apple Music Halftime Show. Get ready by pre-adding his new album ‘COMING HOME’ and watching his conversation with @zanelowe. https://t.co/Vh4qVbiAa4 pic.twitter.com/KlYdlpvwCS
— Apple Music (@AppleMusic) September 24, 2023
