Benny The Butcher unveils a new single and music video entitled “Bron” via Def Jam Recordings. It brings us another step closer to the arrival of his highly anticipated new album, “Everbody Can’t Go,” on January 26, 2024.

The track’s soulful keyboard loop wraps around a thick beat as Benny lyrically muscles his way into the spotlight with a warning, “The Butcher coming!” He leans into a confident and charismatic cadence with bold bars. He affirms, “In my city, I’m King Kong,” and cleverly confides, “I can’t resist all this winning. It’s like me and success built a bond.”

The black-and-white visual finds him in a Hapeville, GA school gymnasium at 5am. Local basketball players hit the court, while he raps in the locker room and in the paint. It undeniably evokes the victorious spirit of his rhymes.

“Bron” furthers the momentum from his recent anthem “One Foot In” (ft. Stove God Cooks), produced by Hit-Boy. Beyond racking up 441K Spotify streams and 524K YouTube views on the music video, the latter incited critical applause.