Alabama-born and Nashville-based rapper Yelawolf unleashes a new single and music video entitled “New Me.”

Close cohort WLPWR [Wiz Khalifa, Eminem] notably cooked up the beat. The low-end rattles, while organ wails and horns swoon in the background (as if melding the trap and the old west for the very first time).

Yelawolf gets in his bag and teases, “I got leather jackets older than you…Why you think I got all suited and booted?” The southern artist stomps over the production with intense delivery, picking up the pace and promising, “I’m’a show y’all new me.”

You get to see just that in the accompanying visual. Helmed by director Patrick Tohill, he dons his finest vintage denim suit as he canvases a trailer park to spread the gospel of Slumerican. In the process, he meets all kinds of lovable freaks.

It continues a busy season for the maverick, arriving on the heels of “Make You Love Me.” Produced by frequent collaborator and Grammy Award winner Malay [Frank Ocean, Alicia Keys], the track reeled in over 672K Spotify streams and 3.2 million YouTube views on the music video.

Press play and enjoy the music video for “New Me” below.