One of Hip-Hop’s most revered storytellers Slick Rick releases the film for “Victory.”
Joining creative forces with acclaimed multi-hyphenate Idris Elba, “Victory” is a visionary visual album released through Elba’s record label, 7Wallace, in collaboration with Mass Appeal.
Celebrating 26 years since The Ruler’s last album, “Victory” is a triumphant new chapter – a sonic and cinematic tour de force that redefines the boundaries of storytelling, legacy and the power of imagination.
The project features powerful collaborations with Nas and Giggs, along with a special contribution from Estelle.
At the heart of “Victory” lies a 30-minute immersive film, directed by Meji Alabi – the creative mind behind Beyonce’s “Black Is King”, which brings “Victory” to life through bold imagery and narrative depth.
Meji Alabi says, “Collaborating with Slick Rick The Ruler on his first album in 26 years was incredible. Being able to create visuals to such a monumental piece and with a storyteller and icon like Slick Rick was an experience I’m going to cherish forever and can’t wait for the world to see what he has in store for them”.
Slick Rick says, “‘Vivtory’ is a tale of fiction for the mind. Part myth. Part Magic. Grab your snacks…and a cozy blanket and pretend you’re by a fireplace..Victory is sight, story, and sound dancing as one”.
Elba reflected on their journey as opening credits played, “The journey begin between my brother and I just linking back in New York. We had a good time. We had a vibe and here we are, collaborating together. It’s beautiful.”
Adding, “For us, working with Slick, working back home in the UK, and then offering the world of Hip-Hop something amazing, has been a real blessing. Literally a gift when you can keep creating and keep offering.”
Watch the short film below.