Powerful, passionate, and prolific perfectly capture Memphis rapper T.R.U.B., an artist determined to defy expectations. Once again, the celebrated performer has mesmerized audiences with his uplifting new single, “Lift.”

T.R.U.B. describes his latest release as a vibrant and positive anthem, stating he wanted to create something that uplifts listeners regardless of their mood — a track that encourages dancing and simply having fun. He shares his pride in the song, noting the creative challenges of blending singing with rapping, making “Lift” one of his personal favorites.

Renowned for his electrifying stage presence, T.R.U.B. has become one of the most sought-after performers in the South and along the East Coast. From sold-out hometown shows in Memphis to gigs across major cities like Austin, Tampa, New Orleans, Chicago, Washington, and New York, he has performed on some of the country’s most iconic stages.

With over 16 million views on his music videos and millions of global streams on digital platforms, T.R.U.B.’s artistry combines classic Hip-Hop influences with cutting-edge production and his signature rapid-fire delivery. His career shines even brighter thanks to collaborations with industry heavyweights like Grammy-winner Bruno Mars and Hip-Hop legends including Future, Plies, Juicy J, Project Pat, Bone Crusher, Gorilla Zoe, Yung Ralph, and Kurupt.

What sets T.R.U.B. apart is his ability to craft music that resonates deeply with diverse audiences while consistently building a powerful personal brand. His tireless dedication and strategic marketing have positioned him as a burgeoning force in the music industry.

By leveraging stunning visuals, engaging social media content, and meaningful interactions with fans, T.R.U.B. has cultivated a strongly loyal following that spans coast to coast. As he continues to challenge what it means to be an independent artist, he proves that success is about more than making great music — it’s about creating a brand that truly connects with people.