Fast-rising Memphis rapper T.R.U.B. continues to solidify his reputation as one of the most dynamic and consistent figures in today’s Hip-Hop landscape.

The Iron Chef raises the bar with his latest release, “Start Me Up.” This high-energy anthem is matched with a visually striking music video that enhances the track’s infectious vibe, delivering an experience that leaves a lasting impression.

“”Start Me Up’ is a dope track for me; it serves as the opening to my new album, ‘Compliments Of The Chef.’ Creating this record was a fantastic experience. I incorporated various flows and aimed for fans to truly appreciate the energy and style I infused into this song,” T.R.U.B. explains.

With this release, T.R.U.B. builds on his creative momentum, teasing the possibility of even more music to come. With a blend of sharp precision and compelling unpredictability, the multifaceted artist reaffirms that his impact remains both powerful and unshakable.

As a native of Memphis, T.R.U.B. has quickly risen to prominence across the Southern rap scene, boasting a signature raspy voice, evocative lyricism, and electrifying production style that differentiate him from his peers. His growing influence spans far beyond his hometown, making him one of the most sought-after artists in the industry today.

With nearly 17 million views on his music videos and millions of streams worldwide across various platforms, the Tennessee-born rapper connects the rich traditions of classic Hip-Hop with boundary-pushing innovation and rapid-fire delivery.

Over the course of his rising career, T.R.U.B. has collaborated with an impressive roster of industry titans, including Grammy-winning superstar Bruno Mars, Academy Award-winning rapper Juicy J, and Hip-Hop icons such as Future, Plies, Project Pat, Bone Crusher, Gorilla Zoe, Yung Ralph, Kurupt, and many others.