Offset recently got some advice that he took to heart.
In a recent interview with GQ, the former Migos rapper revealed that a conversation with Tyler, The Creator changed his perspective on his artistry.
“It was a year ago, at the Roc Nation Brunch, and I was telling [Tyler] my vision of being a standout artist and a solo artist and reinventing myself. I was glorifying him, telling him, ‘I respect how you stay in character [for each album],’” the Georgia rapper told the publication.
“He was like, ‘You should do it, too. N*ggas ain’t going to fuck with it at first, but n*ggas never fuck with the good shit first. They always sleep on it, and then you show them throughout the process.’ I really took that shit to head.”
Offset’s new vision is inspired in part by Michael Jackson by wearing white gloves, sequined coats, and varsity jackets over the past year.
“This character, it’s bold, a little selfish, a little arrogant, very confident, talking shit, and fearless to creativity,” Offset explains.
His stylistic choices have also informed the visuals for his latest album, “Set It Off,” with him paying homage to MJ in the video for “Fan.”
In a statement released alongside “Fan,” Offset explained why he referenced Michael in the visual.
“I’ve been working on this project for over two years now. This season is personal for me. It marks a new chapter in my life,” Offset shared. “I feel like Michael Jackson coming from a successful group breaking records to superstardom on my own. This body of work is healing for me and a letter to my fans and supporters.”
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Elsewhere in the interview, Offset reflected on the death of his Migos partner, Takeoff. He admitted that he’s struggled to speak on the tragedy and even has a tribute song dealing with it directly but doesn’t intend to release it.
“I ain’t ready to talk about that sh*t yet, first and foremost,” he said. “I don’t know how to do it, but I didn’t want to just be making an album about bad sh*t, and dissing and putting that type of energy on the project, because it was going to make my mind be in a different place mentally.”
Released in October, “Set It Off” contained 21 songs with collaborations alongside Travis Scott, Don Toliver, Future, Cardi B, Latto, Young Nudy, and more. The album debuted at No. 5 on the Billboard 200 with 44,000 album-equivalent units sold.